Friend @steeminfobot, after reading your publication which is very interesting I must take for granted that these three points are one of the most important parts for the ICO to achieve position in this immense world squared because it is the real and virtual but both must go hand in hand for all these projects to succeed.
TEAM - a good team is key to success
ICO INFORMATION - investors need quality information about the offering
PRODUCT PRESENTATION - investors need to know about the product and post-ICO plans and goals for the future
MARKETING AND SOCIAL MEDIA - open communication is key to any ICO campaign
From Venezuela I send you a very fraternal big hug.