Everyone can apply for this fund based upon his/her submitted proposal. The proposal is voted by the community. Only support of HP for each proposal is counted. This mechanism prevents a large HP holder from taking an unfairly large portion of the fund for his/her favorite project by denying other proposals with negative vote. (I like this process.)
If the total support HP for the proposal is higher than the benchmark HP, Congratulation! The proposal is approved and the fund will release to you directly. However, the fund you get may not be what you ask in the proposal. The total fund is the value calculated from when the proposal unlocks the fund to the scheduled end time in the proposal. If the period is short, you get less fund. So you have to plan your project starting and ending time very carefully before submitting the proposal. Otherwise, you may get zero fund even if your proposal is approved.
Till today, I have studied the financial section in Hive whitepaper and have a basic idea of Hive blockchain system. Clearly, the reward is its major spending. But I still don't have a good understanding how to generate cash flow from its operations. Maybe Hive/USD exchange rate is a mean to generate cash flow, I guess. If that is case, the investment risk is pretty high. Good luck to all of us.
My bread and right record: Today I still have 0.065 HIVE, 100% Vote power, 0 Vote Value.