As they say "looking for love in all the wrong places", we need to understand ourselves before being capable of finding love for ourselves, not only in personal relationships but with EVERYTHING. If you do not kno what YOU love in a car how can you find a car you love? if you do not know what YOU love in a house how can you buy a house you love?
we often spend the greater part of our lives "loving" what we are told to love in life, not really questioning IF we actually love it ourselves. it can be a cold hard realization that we have been conditioned so, however it is also one of the most liberating things you can do... to be yourself :)