Many people has been wondering what's ONO because it doesn't sound familiar to them. But you can see now, a lot of them jumping on board for some reasons. Others have realized it's worth, and others are just for the sake of profit. If you take some time and see the trading event of ONO, you will also be enticed because of the rewards that will be given away. A luxurious Maserati, plus huge amounts of ONOT and BTC. If you like to know more, then you can visit it here https://www.kucoin.com/#/rank/ONOT
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As with so many new crypto based social networks, I think many of the international people step onboard to try to get in the game at the start. As shown with Steem and Steemit, the real early early adopters become whales and still support eachother with auto votes and therefore taking large part of the Steem. At ONO no auto voting so far, but still, early in may result in highest change to get the most of the rewards. But, ONO eco system is already flawed. Lot of scam and spam, and nothing is done about that, whilst it was one of the key aspects of the ONO concept. I guess the VC funding changed everything, goal is to have as many users as possible, no matter what. Launch of ONOT is similar imho with the car and BTC and ONO as rewards. HOME tech had good intentions, but not much of those good intentions are materialised. They even took away the community involvement, but still write about it in their ONOT launch post. Yes, the first Super Partners would be installed till October 2018, the next round was suppose to be by community voting, but no voting system in place. I know some of the Super Partners where pressing NOME tech to act upon their promises, the whitepaper...this may have been the reason to clear the community governance.