We are talking in-game indeed ;-)
Weku is basically a Steemit clone to be honest. They have their own currency (Weku), but they are in their early stages. Seeing as I missed Steemit's early stages, I figured I should get in quickly at Weku :-)
They don't currently have bots and such and the community is very active, comments-wise. Ofcourse Steemit had that too, but we'll see where it goes. You can easily post on both platforms.
Wise decision: