The behavior of men and women in shopping is completely different. This is the reason that both genders have a completely different perception of the buying process and feel the consequences of this process differently. Do not forget that every gender has exceptions and this picture is suitable for the vast majority.
Features of women:
Impulsive
Irrational
Enjoy shopping
Distracted
Thrift
"For Stock"
"Women's" business since the 20th century
Features of men:
Rational
Confident
Fast
Purposefulness
Easy to attract
An interesting study was conducted in clothing stores, which perfectly illustrates the difference between the two genders. If a man takes a thing in the fitting room, it is more likely that he will buy it. The only reason why he refuses is the size. In this situation, a woman may refuse to purchase, even if the item is sitting perfectly, for other reasons: color, style, sewing.
If we talk about modern trends, then everything is pretty trite and simple. Men began to go to shops more often due to certain features of the development of modern society:
More bachelors
Women work on a par with men or more, and they do not have time to buy
Because a man marries later, he learns to buy and do things his father did not even think about.
As for women, the situation here has changed somewhat.
A larger selection of products
Women earn enough to decide independently where to spend money and not be afraid
Many small things that cost a penny
Fewer children, but more need and ability to "pamper" their
With the spread of supermarkets, it became possible to touch, read and feel the goods before the purchase, which encourages the woman to spend even more time in the store
Modern research shows that 60-70% of purchases in supermarkets were not planned. And this is typical for both genders. At the same time, men are more cadre if they deal with children and their requests for the purchase of sweets or toys. More often it is the attention of men that attracts bright packages.
In addition, men tend to go to those stores that are interested in their assortment "just like that": to look, find out, compare. For example, in hardware stores. They like to learn new information on their own, when women will better ask consultants about it. Studies in mobile equipment stores and accessories showed that men were mostly directed to the technology, and women, on the contrary, to consultants.
Women, and their behavior, are influenced also by the company in which they make purchases. If a woman purchases with her husband, then she spends less time than if she was in the company of a friend or with children.
- A woman who goes to the store in a girlfriend's company - 18 minutes and 15 seconds
- Woman with children - 7 minutes 19 seconds
- A woman who makes purchases alone - 5 minutes 2 seconds;
- A woman who goes to the store with her husband - 4 minutes 41 seconds.
How to involve men in buying? It is necessary to involve in the immediate process of making purchases. This method is suitable for selling such large and expensive items as furniture. For example, advertising, which shows the process of making furniture step by step, and this is confirmed by photographs from the workshop, which clearly demonstrated that the furniture is not only good-looking, but also soundly made. Showing the laborious process of making furniture will help men to agree more quickly with the price, and also allow them to pass the time while their wives choose models and check the quality of the upholstery.
In any sphere of business, one must be able to foresee how the social role of men can change in society. The future is for those entrepreneurs who will be able to determine this first. A good general rule: think about those areas where women still dominate, and think about how to make them attractive to men.
Women are poddatlivy to promotional products and goods with a low price. It is also a good idea to create a "corner" for children or men in the shopping center or other shopping areas where women can leave their loved ones and quietly make purchases.
Price is an important factor, however, 86% of women during the shopping trip look at the price tags, only 72% of men do it. Men are much quicker to decide on expensive purchases, and also easier to suggest.
For men it is more important than for women, courtesy of staff, quick service, cleanliness and comfort in the trading room and fitting room. If you create clothing sets in advance in stores with clothes, it will increase purchases among the male part of the buyers, since men are not sure about the choice of clothing and style. Men in principle are easier to persuade to buy a few things for one image.
Congratulations @shavgen111! You have completed some achievement on Steemit and have been rewarded with new badge(s) :
Click on any badge to view your own Board of Honor on SteemitBoard.
For more information about SteemitBoard, click here
If you no longer want to receive notifications, reply to this comment with the word
STOPDo not miss the last announcement from @steemitboard!
Congratulations @shavgen111! You have completed some achievement on Steemit and have been rewarded with new badge(s) :
Click on any badge to view your own Board of Honor on SteemitBoard.
For more information about SteemitBoard, click here
If you no longer want to receive notifications, reply to this comment with the word
STOPCongratulations @shavgen111! You have completed some achievement on Steemit and have been rewarded with new badge(s) :
Click on any badge to view your own Board of Honor on SteemitBoard.
For more information about SteemitBoard, click here
If you no longer want to receive notifications, reply to this comment with the word
STOPCongratulations @shavgen111! You have completed some achievement on Steemit and have been rewarded with new badge(s) :
Click on any badge to view your own Board of Honor on SteemitBoard.
For more information about SteemitBoard, click here
If you no longer want to receive notifications, reply to this comment with the word
STOPCongratulations @shavgen111! You have completed some achievement on Steemit and have been rewarded with new badge(s) :
Click on any badge to view your Board of Honor.
For more information about SteemitBoard, click here
If you no longer want to receive notifications, reply to this comment with the word
STOPDo not miss the last announcement from @steemitboard!
Congratulations @shavgen111! You have completed the following achievement on Steemit and have been rewarded with new badge(s) :
Click on the badge to view your Board of Honor.
If you no longer want to receive notifications, reply to this comment with the word
STOPCongratulations @shavgen111! You have completed the following achievement on the Steem blockchain and have been rewarded with new badge(s) :
Click on the badge to view your Board of Honor.
If you no longer want to receive notifications, reply to this comment with the word
STOPCongratulations @shavgen111! You have completed the following achievement on the Steem blockchain and have been rewarded with new badge(s) :
Click here to view your Board of Honor
If you no longer want to receive notifications, reply to this comment with the word
STOPDo not miss the last post from @steemitboard:
Congratulations @shavgen111! You received a personal award!
You can view your badges on your Steem Board and compare to others on the Steem Ranking
Do not miss the last post from @steemitboard:
Vote for @Steemitboard as a witness to get one more award and increased upvotes!