Blogging is a great source of information sharing for anyone or anything. Businesses could adapt to using it a lot more like people use Twitter. I went from using Facebook to using Steemit as my source of information for a read haha!
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Good for you. I'm not on Facebook much any more either. People there don't like long reads.
As for blogging, yeah, it should be seen as a social conduit, not a news outlet.