At the moment, ICO is created by all who are not lazy, and those who are either rich enough or those who are cunning enough. Of course, to create an SCAM project is easy and quite feasible, and in the information below there will not be instructions on the way to this. Conversely, these few points will allow you to avoid problems that will sink your project before you even have time to discover them.
The competition in this area is high, and because of the large number of scammers, potential participants are suspicious of new projects. So, tarnishing the reputation once, it will be difficult to wipe it off. You will prepare a month before the launch, and even years after the start, but only if it will be successful.
Bad example of ICO
Rapper Eminem can play the prophet, as in his track "Lose Yourself" performed the lines that everyone should ask themselves who want to conduct their own ICO:
"Look, if you had a single chance or an opportunity to get everything you always wanted, would you use it or miss your chance?"
And one of the worst examples of this question occurred early this year, when The Key - ICO on the basis of NEO blockchain - collapsed with a crash, with all the potential.
Before the start of sales, the price of tokens was increased by 300%, then the ICO site fell, and the official Telegram drowned in spam-links and complaints. Describe all that has happened can only be one word - a disaster. The sale ended in a record line, and investors remained an unpleasant residue. And this is not the worst possible event.
Greed
It will not be written in Whitepaper or on the official website, but all ICOs have a public or private agreement with their investors, which reads about the following:
We sell you tokens at a low price so that you can get an easy profit when the coin is on the stock exchanges
It is important for yourself to find a balance between the promise to investors, and your own profit. For example, ICO Dragonchain was held at a price of 0.07 $ for a token, and a month later the coin soared to $ 5 on stock exchanges. Here, developers could request an initial price higher, but decided not to take risks. At the same time, the same price for the musical Blockchain of the Pindify token would be high. That is, one can not focus only on price, it is worth looking at other factors - the total volume of the proposal, the utility of the platform, the business idea, etc.
Plagiarism
Here, as it were, everything is obvious, at first glance, but experience shows that not for everyone. Copy the documentation of another project, it is not important partially or literally, and you have almost no chance of success. This error was caught by some projects, for example Dadi, who copied some parts from the White sheet of another project - SONM.
The situation with Tron, who was accused of plagiarism after the ICO, can clearly demonstrate how the public will react to this kind of "cunning".
Is there a purpose?
In addition to the fact that there are a huge number of projects on the market, whose goal is absolutely useless - its absence is even worse. Do not run the project without a goal. You, of course, can release tokens for pink lovers, but think about whether there are willing to invest in it?
Unpreparedness
On the other hand, if your project is good, and its purpose is applicable and useful, then you should prepare for the flow of investors and willing to cooperate. The site can be overloaded, the server can make ends meet, and the official channel or public can reach the limit.
And it's right, to have a goal to inflate the excitement around you, but it can bring with it woes, like disgruntled investors. So the preparation for launching ICO is important: you need to find a good web hosting; correctly think out the volume of advertising and the quality of press releases.
Preparing and beta test tokens is also an important point, so that eventually people do not have to wait and get nervous during the ICO.
Priorities
Do not let your desires subordinate to you. Of course, when you may have a million-dollar investment, you want to keep them, but there must be a measure in everything. So, if you every day will spam on Twitter with requests to buy your tokens and promises of unreal iks after adding a coin to the stock exchanges, you may be misunderstood. Investors can decide that you are driven only by greed, and the "decentralization of the universe" and the fight against the oligarchs are not of interest to you.
Kum, brother, matchmaker, son-in-law
Leaving part of the tokens for the team and partners does not mean anything bad, as in the discounts for the first investors in closed sales, but if you start giving concessions to everyone who asks for it, then automatically fall in the eyes of the majority.
Need a more thoughtful model - for example, the provision of a discount on the day of opening sales, followed by a reduction in its size over time.
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