I wrote about how bloggers can make money from affiliate marketing, which is a very effective way to get some extra cash.
The problem is, for you to make money you need people to read your content, so how do you get your article in front of more people?
Well, that is the topic today - Ten ways to promote your post or review without spending a penny!
Grow an Email List
- Share your latest post with your email subscribers.
Collaborate with Niche Communities and Social Media Groups
- Share your post in niche Facebook, LinkedIn, or Discord communities where your audience is active and links are allowed.
- Add valuable insights to discussions on high-traffic websites and reference your post when it’s relevant.
- Participate in forums, Slack groups, or Reddit threads to share your blog as a resource in relevant discussions.
Optimize for Long-Tail Keywords
- Use tools like Google Keyword Planner to ensure your blog ranks for niche, low-
- Link related blog posts together to boost SEO and engagement.
- Add links to your new blog post from older, high-traffic posts on your site.
Syndicate and Repurpose Blog Posts into Other Formats
- Turn posts into videos, infographics, slides, or snippets to reach different audiences.
- Republish your post on Medium, LinkedIn Articles, or niche aggregators like GrowthHackers or Dev.to.
- Post or a teaser with a "Read More" link on niche platforms.
- Create multiple promotional versions for different platforms (e.g., stats for LinkedIn, carousels for Instagram).
- Share your post on Mix, Pocket, or Flipboard.
Guest Content
- Submit guest posts to relevant website owners and editors.
Link Building
- Collaborate with bloggers who regularly create “roundup” posts by pitching your blog as a relevant resource.
- Pitch your post to webmasters running relevant resource pages or curated lists.
Podcasts, Livestreams, Events or Webinars
- Pitch podcasts and livestreams.
- Partner with other websites to hold webinars or live summits.
- Run or appear on virtual events or Q&A sessions.
- Speak at in-person events.
Engagement Challenge
- Ask readers to share their thoughts or their progress through comments on social media.
- Use hashtags for niche exposure.
Add Recent Posts to Email Signatures
- Add a link to your latest post in your email signature.
Journalists/HARO
- Journalists are looking for quotes and answers, pitch yours as a resource. A single link from a media outlet can significantly boost visibility.
People need to post teasers to Hive posts on the short-form platforms. Then need to get them to look around here and notice that posts get rewards. I put some links on other platforms, but I'm really scaling back my usage of some of those for various reasons.