Practitioners in the content generation industry are being provided a new lease of life that exists upon a string of opportunities through blockchain technology.
One of the major advantages of blockchain technology is its ability to eliminate the need for intermediaries, providing a transparent system where everyone can be adequately rewarded for the work that they do.
As big as the entertainment industry, some key segments of participants continuously decry the existing structure where revenue earnings are hugely lopsided. The various layers of key participants, especially the real owners of content and the grassroot executors have been relegated to mere economic tools by those that control the money.
Using the existing system, production, marketing and distribution can be capital intensive. The cost of advertising alone, and other events that enable brand visibility leading to sales, require a lot of funds, and input. This makes it difficult for smaller participants to succeed on their own, hence, the dependence on the few stakeholders that control the money.
Blue Baikal, using blockchain technology is redefining the industry by introducing new systems that will eliminate the dependency on a few groups. The essence of the platform is to achieve integrity and fair distribution in the entertainment industry.
Using an underlying BBC token, the platform brings together a robust ecosystem of services that cuts across crowdfunding with social media, digital content store and other entertainment projects.
Key elements that have so far been highly neglected in the industry are hereby given priority attention to help them fulfill their potential in the industry.
Influencers
Blue Baikal provides an educational and training opportunity for influencers to help them improve their technical abilities. The platform also provides the necessary resources that will enable them to generate high quality reviews which are automatically selected and promoted by the network.
Having been sidelined for a long time with respect to rewards and compensation, Blue Baikal provides a special BBC token reward program that is based on influencer’s contribution.
Consumers
The consumers of entertainment products are naturally considered as the primary revenue targets. They have always been the target of marketers and distributors when releasing entertainment products. Through blockchain implementation, this ideology is about to change. Consumers within the Blue Baikal network will be able to carry out roles as promoters and curators. This provides them the opportunity to earn rewards and get paid in BBC tokens.
As members of the network, they are also presented with the opportunity to participate in crowdfunding activities, investing in projects from which they can reap significant benefits down the road.
Content Providers
This group have been considered the most deprived in the entertainment industry. Most often, original ideas come from this group. However, due to certain deficiencies, especially in terms of funding for indie content creators, they are forced to sell cheap, or sometimes not even make it into the market at all.
Blue Baikal decentralized platform puts power back into the hands of the content providers. This group can now access funds globally through crowdfunding projects without going through difficult intermediaries. They can also target global markets directly without incurring the huge advertising costs of the current system.
They can also acquire organic user reviews in a transparent system, upload and sell to the global content store with just 10% of low fee.
※ Our project introduction : https://www.bluebaikal.io
※ Our alpha version (Steem Based) : https://www.bluebaikal.com/