The beauty of TED talks books are that they're done by experts in whatever field is being discussed. You, the reader, can trust that they know their stuff- I find it comforting. The books, based on the 18 minute presentations, are not so long so that you feel overwhelmed or bored. I find myself branching out and exploring topics that I wouldn't normally be interested in because of their brevity. I'd never put too much thought into product design or labeling and Chip Kidd was just the guy to introduce it to me.@talanhorne sir...
Take the billing on movie posters for example. I never knew that, by union contract, the names had to a certain size on the poster. Or, that there's a clearer font that could be used for improving the clarity of the names so that they can be read from further away, but it's never used. Who knew!
His dissection of the Diet Coke can and ad campaign was another of my favorite moments. Kidd comes off as funny as well as highly knowledgeable- one of the best combinations in my opinion.
Wel done and perfect work sir...
Waiting for ur next post...
Upvoted and resteemed...