What we need is an effective marketing campaign.
I think simply describing Steemit as "Reddit, Tumblr and Facebook combined, but with quality content and quality people" is the key to finding users. Especially users who want to make Steemit better.
Steemit has done well with its "Get paid cryptocurrency for blogging", but now that that has been used, we need something else, something more lasting.
And that's the tagline I said before.
Steemit is social networking where quality matters.
If you believe me, send me that delicious SBD bounty!
~Kitten