I think being truly yourself and authentic is the way to go to grow a personal brand. You have to live with the feeling that some people might not like you, but that is not really a problem right?
Live for yourself
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that was a huge issue for me over the years. i wanted everyone to love me lol
but realized that just can’t happen.
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But, you are one step further and made the conclusion it won't work. From there on you can just win. Made the same process :) Still fighting that it won't happen, but I guess once you realize it, you will get your true self and more adoreable :)
Keep up the good work brother