That's a very interesting way to look at it, and I hope you are right. I don't think traditional "Facebook behavior" will really be valuable here anyway, so people might have to change their behavior if they want to earn money.
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Enabling a free market dynamic in social media is an interesting experiment, to say the least. The more we promote valued connectivity the more readily we evolve, IMHO.
Yeah, absolutely! I think we are seeing both the best and the worst of humans in this experiment :P