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When it comes to selecting a domain and doing keyword research, it is important to find a name that is scalable. This means that you want to be able to use your domain name well into the future if you choose to expand your business in this particular niche you have chosen.
For example: Ipone6Reviews.com vs. MobilePhoneReviews.com
In this case the first domain will be obsolete as soon as a new version of an iPhone is released, but mobile phone reviews will always be relevant.
Should Your Keyword or Niche Topic Be in the Domain Name?
When choosing a domain name it is best to choose a highly attractive “keyword” that is related to your niche of choice.
Once upon a time, having your keyword in the domain name was major factor in getting your site to the top of Google search results. Your goal now is to sell, so in order to sell you need a name that looks legitimate. You also need a domain that’s easy to share with people in a regular conversation.
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