It's really hard to market it when there are so many copycats involved. You can be terminated even if you don't provide good customer support, you can always add this point. Getting feedback and acting on it is very important.
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Luckily for Merch there isn't customer support. But I know what you mean, Sometimes copycats will try and take you down.
What I mean is that anyone who is selling should make customers their #1 priority. Customer is king.