This article is so true. I’ve been running a business for about 7years and very much fall into the category of technician. I have a business coach that I meet with regularly and they say exactly the same thing. You have to set aside regular time to work on your business or it will never grow. It’s really hard to do, but essential if you want to be more than a one man band.
Another aspect is how important it is if you ever want to sell the business. If all the processes are in your head, any prospective buyer will see that the whole thing depends on you being in it and be much less interested in buying.
That’s why it is key to document your processses and build job descriptions.