I truly believe the future of the sharing economy is decentralization. There is a startup I have been excited about called Distric0x (you can learn about them here: https://district0x.io/) building a network of decentralized marketplaces. I would be advising companies like yours to start considering how they can remain relevant and competitive in a digital landscape that is very rapidly changing. We no longer need the middlemen. We no longer need AirBnb, eBay, Craigslist... We no longer need banks. There is still money to be made and services to be rendered, but the context is changing. Anyone on this platform would be more inclined to understand this. The new era of marketing is not to get customers invested in your brand by way of contextual content marketing (like this blog post).
The new era of marketing is to get customers literally invested in your brand, with crypto.