Now, back in those days when not very many cars had seatbelts. Even if they did it was simply just a strap across one's lap that often caused more injury than it prevented.
Volvo’s marketing campaign was that they were a safe car brand. Having this could have made the company millions.
But they didn’t patent it.By doing this they saved millions of lives.
Anybody could use the seatbelt. Soon almost all cars had them.
Even to this day that invention is saving lives.!
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