Think simple, and the task is easy.
However, this is not applicable at all if you try to think simple about something that is much more complicated.
The problem is simple.
Someone called (A) created something and someone else (B) found joy and solace from the result of the creation. Then, this creator (A) should receive a reward, in any way or form, from the person (B) who found joy and solace or from another person (C) who is deeply attracted to some other person who found joy.
So, it’s easy.
(A) receives a reward from (B) for his/her joy.
Wait a minute, then by what kind of standards and exactly how much should (B) reward (A)? Should it be based on how long the person was feeling joy? The strength of the joy the person felt? Or the size of the new world the person got to know?
It became a little complicated. No, actually it was difficult for (A) from the very beginning. This is because (A) doesn’t know the cost structures of what he/she is creating. (A) can make (B) happy by distorting a person’s face, or by creating a short 10-seconds performance for something that has been studied and mulled over for more than 10 long years. (A) can also try to induce more rewards by showing (B) the same story over and over again repeatedly but with intervals.
Now then, how much should you invest, how big of a joy should you create and receive how much as a reward?
(A) shared his/her stories with (B), collected money from (B), sold tickets and published books as well. (A) regularly calculated the amount of things he/she newly created and decided to collect a certain amount of subscription fee.
Still, very tiring and cumbersome.
Although creating contents was business, contents are ‘experience goods’ whose value can only be understood after people have experienced them.
So (A) came up with a clever idea. (A) decided to package his/her contents by time and (B)’s level of interest. This was the beginning of the so-called media business.
(B) was allowed to pay a small fee of the cost incurred by (A) in creating contents and the rest would be collected from elsewhere. (C) paid the rest of the costs incurred by (A) in creating contents and started luring (B) that (A) was attracting.
(C) wanted to sell the goods and services that have a real value, in other words, products to (B) that (A) was attracting.
This was a brief summary of contents media business.
Those working in the mass media will think that they are (A), but artists, games, search systems and even Facebook gathered (B) to collect money from (C).
However, a different story unfolds on the internet. A situation is taking place where the producer (A) and the consumer (B) are getting mixed up on a network created for end-to-end connection. And now, block chain technology is mixing up not only (A) and (B) but even (C).
This is why I am paying much attention to Steemit. It is as if déjà vu, the attention paid to the explosion of mass media and narrowcasting, the domination of citizen journalism and the early days of internet vs period of confusion, the rapid decline of journalism and the transfer of internet power all the way up to block chain technologies…
Again, we are standing right in the middle of the rising tide of social consensus and industrial development, and the fierce battle between internet fundamentalism which pursues persistent decentralization and the forces which oppose and try to regulate it.
In my next story, I will start to deal with the characteristics of mass media, curation media and block chain media.
Source text : https://steemit.com/kr/@ringmedia/1
Translated by 이아람(https://www.babeltop.net/ko/dashboard/funnel?translatorUsid=e964609a6db3)
