If there is one thing every business can increase, it's sales. The beautiful part about sales is that if you know what you're doing you will be rewarded well. There's a reason why most people struggle with sales, and that's because many people keep repeating the same mistakes.
5 ways to increase sales:
Focus on one target
One of the biggest mistakes business professionals make is that they try to sell to everyone. There's a reason why selling to everyone doesn't work for 95% of the people. The reason is because it's extremely difficult to relate and understand the diverse needs all individuals have. Find the need for one group and offer the solution. Rinse and repeat and you'll become an expert with that demographic. For example, if you are a new agent selling Life Insurance then a great target would be families.
Start a blog
There is nothing more powerful that organically growing your business through blogging. Blogging provides brand awareness as well as organic traffic to your website that can usually convert at .2%.
Do some SEO research, and select keywords that are not competitive and are local to your area so you can get relevant traffic and also rank well.
Listen More
How would you ever provide a solution to someone if you don't listen? It's really scary just how often business professionals interrupt their prospects. This can cause your prospect to lose trust in you and be more hesitant.
One of the best skills an individual can have is listening more. Every person provides value and by listening you can also learn more.
Leverage LinkedIn Connections
A great way to increase your sales is by connecting with people on LinkedIn. Before you connect with people you don't know, use your current network to introduce you to someone new. Business professionals love networking and meeting new people. You never know who will need your services down the road, so don't cut your self short.
Another great tip is to offer introductions to the people you connect in return for connections. In example, I'll offer you 5 introductions if you can introduce me to 5 people. This will help you grow your network extremely fast.
Shorten your Emails
One of the biggest mistakes a lot of professionals make is by providing very lengthy emails where the prospect will just click the X button. This is a horrible mistake that happens a lot and should be avoided. Try and keep your emails between 50 to 100 words. Most people will just glance and skim the content. If it's a block of text then they will just give up and you will have to work extra hard to get them back on the phone.
This is so true, for existing and prospective job market
Great article boozle, hope to read more like it
Good pointers! This article is great.