Nobody wants irrelevant spam. A great way to engage with customers is to run a survey and then send them helpful content they want.
SurveyMonkey and Google Forms makes it easy for business people to run a survey and understand the results.
I suggest figuring out what the purpose of your survey is in advance before you reach out to customers.
For example, do you want to:
- Uncover answers that reveal what your audience is struggling with
- Improve your products or services
- Learn more about your customers
- Find new ideas for your products or services
Now, here are my tips for writing survey questions:
- Use clear, concise language
- Focus on one small idea per question
- Keep the survey short i.e 1-3 questions is ideal, but avoid more than 10
- Avoid leading questions i.e. would you like it if I sold…?
- Break up your survey by changing the question type (i.e. from yes or no, multiple choice, open-ended)
- Break longer surveys up into multiple pages