1-Don’t dive into entrepreneurship, thinking that you’re the only fish in the pond. There are a lot of others competing for the same customer base.
And the thing is, some of those competitors may be better than you! Their branding may be snazzier, their pockets deeper, their talent superior and their knowledge greater.
So, be prepared for it, but don’t be discouraged by it. Without competition, you could easily grow lazy and lose your edge. Embrace the competition and improve because of it.
2-Most entrepreneurs build a business because they are experts or very well-informed about their work or trade.
Talent and expertise alone do not guarantee success. You’re going to need to know a lot more about accounting, scalability, marketing, sales, software, laws and a host of halo topics required for operating and making a business a success.
3-In the real world of business, you must do marketing. Through online marketing, content marketing, and growth hacking, your business will grow. There is no other way.
The best thing to do is brace yourself. You should prepare yourself to walk away from the paralyzing temptation to throw in the towel. But do not stop progressing.