Authentica has been developing the project for more than five years. The developed project is a B2B solution for online trading while also providing a tool for communications between suppliers and an affiliate network.
According to the russian beauty market research by GfK Russia, the internet channel of cosmetics sales occupies at least 10% of the entire market and it is also the fastest-growing channel — up to 30% per year. Many distributors have made big bets on the Internet channel, enhancing their online presence.
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