I woke up this morning with an insatiable craving for bread. A simple desire, you'd think. But little did I know, my breakfast quest would turn into a full-blown adventure. Market Square, the only shopping centre with quality bread in my city, was my destination.
As I arrived, I was shocked by the crowd. A serpentine queue snaked its way through the market, a bread-hungry dragon demanding to be fed.(that's if dragons eat bread 🤣🤣)
The crowd waiting to be served
I joined the end of the line, my stomach growling in anticipation. Hours passed, and still, the queue seemed to grow longer. People were chatting, sharing stories, and bonding over their shared misery. It was like a surreal bread-themed support group.(LOL) It was really getting late and hubby called that I should get back home without the bread....I couldn't because I have spent more than 4hours there so I wanted to see the end of this.
And then came the shocking revelation. Newcomers were still being given numbers in the triple digits! How could this be? Had I stumbled into some kind of bizarre bread lottery? It was clear that the bakery was struggling to meet demand, but the crowd showed no signs of dispersing.
In the midst of this bread-induced chaos, I couldn't help but ponder the business implications. It was a stark lesson in marketing. Despite the overwhelming demand, the bakery was maintaining its prices. A bold strategy, to say the least. It seemed to be working, too. The crowd's unwavering patience suggested a loyal customer base willing to endure hours of waiting for a loaf of bread.(you can only buy two loaf )
It got me thinking. Perhaps the secret to success lies in a delicate balance: maintain quality, increase price, and let the market decide. If your product is truly exceptional, customers will be willing to pay a premium. This bakery had managed to create such a product, a bread so coveted that people were willing to sacrifice their time for a taste.
As I finally reached the counter and claimed my hard-earned loaf, I couldn't help but feel a sense of accomplishment. It was more than just bread; it was a symbol of perseverance and the power of a strong brand. And as I took my first bite, I savored not only the delicious taste but also the fascinating business lesson I had just learned.
Have you ever experienced a similar situation? Share your thoughts and experiences in the comments below.
A symbol of perseverance indeed. Thank God it didn't finish when it got to your turn.
Haaaaa I will cry if that happens oh, I will just create a scene 🤣🤣🤣🤣🤣