Hello @jongolson nice post indeed, it's a inspiration for a person who is starting a new business. Actually it applies to all not specifically to Business.
FAIL is defined by Dr. Abdul Kalam as First Attempt In Learning, I am learning from my failure.
For success i always reminded by a famous saying in Sylheti language, "Laiga thakle maiga khaon lage na"
Keep trying, one fine day success will be achieved :)