Dear Microsoft, since you seem to be so keen on expanding your business as with the Windows 10 being free, Windows 10 S, Surface Laptop, Mac Office apps, mobile Office apps, Samsung partnership etc., I ask why you seem to also be keen on pushing the brand "Microsoft". Certainly, it seems to me, "Windows" is the more popular brand – or at least more popular in your target group, which seems to be your non-core audience.
So here I present my suggestions for new names of some Microsoft Windows products:
- Windows
- Windows Online
- Windows Office
- Windows Cloud
Of course, Microsoft Enterprise is an exception to this
I think. I'm not a MS E customer and have no experience with it. I'm not an expert in marketing or branding or management. I am not a Microsoft employee.
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