The last pair of sport shoes designed by the famous three-strip brand has just arrived in Paris. This is the AM4PAR (adidas Made for Paris), a light and graphic model, based on the physiological and bodily data of each athlete.
Sportsmen, adidas fans and fans of sneakers, were invited to come and experience SpeedFactory in front of the François Mitterrand Library. A look back at this unique event.
A huge container covered with light tubes on the forecourt welcomes the SpeedFactory experience. The lines assembled together form a graphic and futuristic architectural ensemble, straight out of another time.
With their smartphones, visitors begin the experience: scan of the face, feet and whole body. After one minute of running on a carpet, the data collected in real time is recorded and immediately sent to each runner. Everyone will be able to order their own unique pair of sneakers adapted to their needs.
The German-based SpeedFactory will manufacture adjusted pairs of sneakers from the sports profiles it has received. An innovative and ultra-fast production system, this true factory of the future has been designed by adidas to reinvent conventional production and design models.
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