The Ultimate Guide To Becoming A Social Media Influencer – Part 4

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If you’re wondering how you can consistently create value, my best advice is to stay on top of the news. News is current and topical, and is likely – especially if related to your niche – a hot button topic that can gain you visibility.

You don’t have to become a news hound, just set up a Google Alert and use a tool like Hastagify to keep up with the general conversation on Facebook. If nothing else, this is a great way to keep adding content to your channels without having to get uber-creative daily.

As a side note, remember to understand your channels. They are not all built the same, and you need to post content that appeals to the people who use those channels. SnapChat, for example, has 300m young users and shouldn’t be used – so understand how to leverage it and go for it. Today’s young people are tomorrow’s adults!

Whatever you’re posting and wherever your posting, one of the key rules along with providing value is to be authentic and true to who you are as a brand. Brands are consistent, and people don’t like fakers, or inconsistent brands. For most cases, being “you” but a modulated public persona works best.

That way, you’re being authentic to who you are while presenting a public face to the world. This is one of the easier rules to follow – but don’t be tempted to break it for opportunity. IF it works, it works – but if it backfires, well….

You’ll also want to engage with fans to grow your community. All the biggest social media influencers have a huge community, and while engaging with everyone might not always be possible, actively taking time every day to select and respond to people will be notice.