Sure it's unpopular but it's also bad advice if what you're doing isn't sustainable at a higher growth rate. There are only a few ventures that won't fizzle or meltdown should there come a downturn in whatever market you're in. I've been in the home building industry for 17 years and you know how many builders survived the '07 crash? Not the ones who lived on credit, leveraging their own efforts with Other People's Money. They not only went bankrupt, but took a lot of subcontractors with them, which in turn messed a lot of people up all down the work chain. An unqualified "go bigger" is not necessarily good advice.