Great information in this post. Thanks!
Previous research on Lego has suggested that Lego might make children less creative because of the instructions that come with the kit.
From what I've seen kids watch how-to videos now - YouTube is where it's at for kids.
You'd think that with all of the video games and computer games that are out there today that Lego would have become much less popular over the years, but it's maintained its popularity for an impressive stretch of time.
Nothing can replace Legos even building blocks that may claim to be better. That's the power of branding and ingraining it into people's minds.
Upvoted and following.