We all business owners have struggled with saving time while performing our business orders at some point or the other. Happens to the best of us.
When you’re running a business, time is of great essence. Especially when the competition is a wild goose chase like that in today’s world, time saving is incredibly crucial to the perfect functioning of a business.
Lot of us struggle with saving time as business owners. Here I’m telling you our personal story and the story of one of our clients who struggled with saving time and what measures we took to overcome that obstacle.
Let us see how.
A personal story
Let me give you a personal example. Initially, as a company, we tried to do everything on our own as a team of a few. From content marketing to video advertising, we tried to do it all. But as our clientele grew it became daunting and overwhelming.
Then we hired a social media executive, it made our jobs a little easier. Next, we hired a web strategist, then a web designer, then a digital marketer, and creative personnel and so on.
This made our jobs easier and we got to focus on the main work. Hence proved, delegating your work is the biggest time saver!
However, hiring a team of so many members to take care of each and every element of your work can be daunting, which is why you can outsource it all.
By outsourcing say your digital marketing to a company like us which is specifically designed to undertake this work, you win. You save time, your work gets done by trained professionals and you get quality. How does it get any better than that?
A Client story…
Now let me tell you about one of our client’s stories. Not long ago, we had a client, the director of a fashion jewelry brand “Sophie’s Choice” Sophie Gettleman.
Before coming to us, she was of the belief that digital marketing only involved posting on social media, and that she could do that herself. But she soon realized that it was all her misconception.
She tried to post all the time on social media but she also wanted to design pieces of jewelry and be involved with vendors and customers alike.
Moreover, only posting on social media wasn’t getting her anywhere. She realized her marketing was failing, a lot of time was being wasted and she approached us.
It is then our team explained to her that social media isn’t just for posting. It’s for lead generation and there has to be a well thought of strategy for social media marketing.
Also, social media isn't the only thing that constitutes digital marketing. There are other areas to be covered such as website designing, email marketing, SEO optimization and more.
It is only after she appointed our Organization to handle these for her that her business came back on the track. Had she done that earlier, she could have saved a lot of time and effort. But as they say, better late than never.
Key Takeaways...
So what did we learn from these two case studies? We learnt that they don’t say “time is money” just like that. Time is indeed money, there’s no denying in that. You have to play your cards right when it comes to saving time as a business owner.
When you begin to save time, you come out ahead of your competitors in terms of efficiency, quality and managing every aspect of your business. When you take measures to save time in your business, you save a lot of dollars that wash away with it.
Being a jack of all trades and master of none will not get you or your business anywhere in today’s world. You’ve to think fast and think smart.
Instead of doing everything on your own and mastering none in the process, you can be smart and delegate various aspects to people owning expertise in those fields.
So if you’re a business owner, and want to save time as a business owner, you are trying to handle everything on your own. Think again. If you hire someone like us, it will save you a lot of time, your business will grow and you’ll focus on doing what you do best! Sounds like a plan right? I’ll leave you to think about it…