The advice: "Sell to the masses, live with the classes"
I need to preface this by saying I've never yearned for opulence. I'd be content with maintaining a middle class lifestyle. However, with so many elements eroding at wealth - inflation, taxes, outsourcing, automation, etc. - it makes sense to make the most I can with the least headaches - as quickly as I can - and then protect my profits.
Unpacking the meaning
The quote should be pretty self-explanatory for savvy business people. Here's the context in which the advice was given:
Have a price tag that's low enough that everyone can afford your product - and sell in higher volumes
This fellow I was speaking with asked me point blank about what the average price tag was for my standard service (motion graphics). I told him it ranged from $1000 to $2500 depending on the complexity, etc.
He replied by saying his average customer spent about $180/monthly. His advantage was repeat business, price accessibility, high volumes and a growing network.
Application
Creating video is very laborious and time-consuming. However, I've been in contact with a video marketer and we're forming a plan to offer video to businesses with a low monthly price tag - and an opportunity to get an additional discount. The business can be scaled nationwide to meet the needs of hundreds of clients and it's modeled so repeat business is a no-brainer for the client.
Today's the day
I'll be meeting with said marketer this morning! If I can truly find a way to sell my motion graphics in high quantities at an attractive price, I'll be in a much better spot. It's getting tough to hunt down $1500 jobs. The clients who can afford that price tag are typically corporations - and are also difficult to access.
Thank you for reading! I guess I'll need to make a gator-on-a-steam-roller now. I'm so sick of that skeletor guy.
great and informative post
thanks for sharing and keep up the hard work
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Good luck with your venture. Interesting post.
Definitely worth an upvote and a resteem :]
Thanks for your support !
Great post . I see why it went hot .
Wow!!
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Hi I was reading more articles and I found yours, loved it.
Here is what I posted recently.
https://steemit.com/money/@theshivd/philosophy-of-money
I hope you like this. Do follow me as I am new here.
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