10 business goals you can achieve with email marketing

Email marketing is a form of internet marketing that allows business owners to advertise their products and services to a wide audience with relative ease and at a relatively cheap cost. Never before in history has the world of marketing been brought together in a global marketplace. The continuous growth in the 'new digital world' of the internet and the growing numbers of mobile phones users make the business world more competitive like never before.

The growing competition in the global market has ignited innovative ideas aimed at achieving specific business goals. Email marketing makes it easier for companies, entrepreneurs, and marketers to achieve specific business goals they have planned to accomplish.

Here are 10 business goals you can achieve with email marketing

Branding and Awareness

The ultimate goal of every company or entrepreneur is to be able to create a formidable brand. One of the most crucial strategies for creating a perfect brand is by creating a resounding awareness. Creating awareness helps you introduce your goods and services to your prospective customers and gives you an opportunity to let them know what sets you apart from other competitors in your niche. Email marketing is an efficient tool for reaching a wider range audience with ease and at an extremely low cost.

Building Relationship

Email marketing does not stop at facilitating your efforts in creating awareness, it also gives you an opportunity to maintain an effective relationship with the loyal and prospective customers; this is irrespective of their geographical location. Top rated companies have long recognized the importance of maintaining close rapport with their large customer base in earning customers loyalty. Through their interactions with the customers, they are able to gain certain business information about their customers, which allow them to personalize their interactions and advertisements to targeted customers.

Reminder

Email marketing strategy gives the marketer a unique opportunity of using email to remind the customers of new and existing products and services the company is offering. This is particularly necessary for familiarizing yourself with the prospective customers; you can also do this with use of short persuasive messages to remind them of appointments and events. This can also be used to the customers’ benefit, for instance, a personalized email reminder can be used to remind customers to redeem unused benefits.

Tracking Emails

Email tracking is a fantastic way of monitoring and managing your transactions with your customers. Most top rated companies make use of high-tech tracking tools to monitor the receipt of their emails and to ensure that the emails arrived at the targeted location and also to make sure that the intended recipient opened the email.

Customer review

Email offers companies easy means of testing the satisfaction of a wide range of customers across many countries with less stress and effective cost. Customer reviews are very crucial in business growth and development. It helps the companies understand their customers’ complaints, and also help them to test the customers’ attitudes toward the goods and services they provide. In addition, it helps the company to identify where they need to improve in order to meet the customers’ needs and satisfaction.

Announcing New Events and Activities

Companies always strive to expand their business capacities and to explore new markets through the production of new products and/or services in the increasingly competitive global market. Email offers a terrific channel for companies to announce new products and services to millions of customers simultaneously, thereby preparing the customer for what is to come. An email also offers the marketer an interesting opportunity of designing graphical Ads and attaching them with the emails.

Direct-Mail invitation

Email makes it easier for companies and entrepreneurs to inform their customers of upcoming events (e.g.: seminars, conferences, annual reports, trades and award shows...) through the use of direct mail. This form of invitation comes with a lot of advantages. It saves time and cost of printing invitation letters and the hassle of sending them through courier services. With the direct-mail invitation, you only need to compose your message in a presentable manner and send them to a list of targeted invitees.

A Channel to Grow Your Online Presence

Social media is one of the most efficient tools to facilitate business growth today. It is therefore not surprising that most businesses (large, medium and small-scale) depend heavily on their social media reputation to expand and sustain their business growth. The days are gone when only the top rated companies benefit from this unique marketing strategy, the access to the internet has become easily accessible for every intending user thereby making it easy for all business owners, irrespective of their sizes to take advantage of emails and newsletters to direct traffic to their social media pages and ultimately growing their online presence.

E-customer care

The fascinating characteristic of Email as a veritable marketing tool has to be its versatility. Email provides companies an alternative means of improving their reputations with their customers and increases the possibilities of future transactions. The global market has become very competitive that even the small companies need to do more than just selling, as there is increasing need to do follow-ups. Companies can take advantage of email to facilitate before and after sales interactions or services to their customers. This marketing tool can be more profitable to ‘deaf’ customers who are far from the business location and cannot make use of the phone services. It is also a relatively cheap means of communication.

Keeping Track Of Abandoned Transactions

Email gives the marketer a flexible option of sending automated messages to targeted customers to prompt them to complete transactions that may otherwise be left uncompleted. With most companies taking their businesses online, it becomes easy for customers to make transactions online instead of taking the stress of going to and fro the company. In some cases, however, customers encounter problems in the process of making transaction, which mostly lead them to abandon the transactions. In these kinds of situations, the companies can follow up on the abandoned transactions by sending persuasive emails to the customers and encouraging them to complete their transactions. Always remember that customers like to feel recognized and this types of follow-ups, gives them a sense of recognition which can help you gain their loyalty

Sending Vital and Useful Information

Email is a powerful way to send important and useful messages. For instance, announcing a change in your company policy can be a big and decisive move, such announcement can be seamlessly made through email. Email information can also include sending an order confirmation to confirm the success of a transaction or welcome email to make your customer feel welcomed and valued.