It was a pleasure to read your post. It has reminded me of Kahneman's "Thinking fast and slow" which is a great book on cognitive biases (I highly recommend it to everyone!).
Have you read any Cialdini's books? You would be interested, if you haven't. He is a social psychologist who writes on social influence. It may help you in running your business.
Anyway, I upvoted your great content and I wish you luck as an entrepreneur.
Thank you very much for your comment! It is so precious when people write well-grouded things like you do! I have not read Cialdini's books, but I will look for them. Thanks for your recommendation.