I'm struggling a bit with this at the moment, trying to sell my management consulting services to linked in contacts. Lots of trusted x-colleagues just ignore you when they see you're trying to sell something. You're right about trying to fix a need though, and maybe I will focus my next email on that.
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It is such a tricky balance to find. Focusing on fixing a need, and being willing to back off if they don’t seem interested, it’s all important to maintaining that relationship.
That being said, that doesn’t always mean you should give up after the first “no”. Often times, it just takes asking if you deeper questions to get a little bit more to the heart of the matter.
Best of luck on your sales journey! If you have any other questions, feel free to shoot them my way and I’ll do my best to help. :-)
Many thanks for that - yes I guess it's about refining my offering and finding a need. I've got some work to do.