lol, then you know exactly what I mean. They are just selling their way out of the game. The problem is, the margin on digital is small while radio is huge... you're selling air.
I am buying some spots for a local gun shop because of all the restrictions on Facebook and the like. It is difficult to market, lol. The biggest problem is, these people don't know digital. They barely understand the technology themselves. Display ads are pointless at this point, they don't convert. Geo-targeting is good in limited capacity, but like I said, most business owners don't know how to convert digital traffic. They know how to convert foot traffic. lol Thanks for the great reply. You got a new follower.
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Thanks for the follow! You know what, it all makes more sense to me now -- I've rarely bought digital from radio because they don't sell it well, for the reason you said -- that maybe they don't know the product. That's why after every conversation, I leave with homework to research what they were talking about. Great sales people educate, not just try to sell. Cheers to more marketing talk - Enjoyed this.