Hey Andy thanks for the comment. I am not sure how this is going to work yet but I think it will gradually evolve. Why post a review on Yelp or Google + when you can post one here on Steemit and get paid for your review :)
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Now this is very interesting. if someone can get paid for their reviews likely hood to get a few will of course increase. I know I would reward every single reviewer with an upvote. but that will also take it into grey hat territory. However, its hard to claim its not legal if compensation is paid based on quality of the review rather than the review per say (by the company). you got me thinking here.. thanks (Henrik from your group)