Ok, admittedly my first impression brings hope that future apps will aim for higher ground.
.. and will be mindful of what they attract and how that can influence the greater community in the future.
But there is a more optimistic take on it-
An active target audience- Identified, and all things considered, there is reason to believe that it will be a profitable way to leverage a popular brand while providing a venue for people to spend their disposable time and attention.