This is so interesting for me.
Coincidentally I wrote about some unattended flaws in steemit 2 days ago and the issue of plutocracy was raised by me.
Here is the link to the post
https://steemit.com/life/@jacobite/we-are-all-a-trend-follow-bot-on-steemit-why-the-steemit-survival-idealogy-is-totally-bullshit
I will definitely go check ONO out and make more research myself.
It is amazing what a 23 years old Ke Xu is doing.