I think it divided to two aspect, for short term, delegated to some rewarding bot will return the sp quickly. For long running, support some well develop steemian or groups have a chance to be a whale at someday!
How about Steem-ua? I didn't explore it deeply, is it worth to be delegated?
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Yes, that's the difference between supporting yourself only or supporting the platform as well.
@steem-ua delegation on determines how many upvotes a week you get but not how much. The upvote % is based on your rep, engagement and something else which i forgot, so difficult to find compare.