That is an interesting twist. I bet you didn't see that one coming.
Actually, I did see this coming. It's been happening all along right before our eyes. Steemit Inc. has made it abundantly clear they have been working on the backend of the blockchain and Steemit.com is just a basic UI which is why it's been in Beta all this time. Meanwhile other UI like DTube, DSound, Steempeak, etc. have received lots of support and delegations. It's clear that Steem Inc leans towards supporting other Apps and UI's.
They would have pushed towards making improvements to Steemit.com and moving it out of beta if that was the intention. The vision has always been larger than just creating a website.