STEEM the blockchain is easily confused with STEAM the famos game distibution site. So I'm frequently using word steemit to describe steem, just to avoid confusion with people who didn't heard of STEEM but using STEAM. Even if I know that blockchain is an open back-end for as many front ends as needed, and steemit.com is just a front end.
Uh. STEEM it's just a horrible, confusing name for this blockchain (((