Interesting, a brand new domain and company as the "face" of the STEEM blockchain.
Is it the end for Steemit... or will Steemit focus only on the back-end core coding for the STEEM blockchain going forward (this take on things does tie back to their squeaks on the recent witness call)?
As you say, with the likes of busy and steempeak already working on their front-end UI for STEEM, competition can only be good.
I wouldn't think it the end at all. In fact, it gives Steemit the opportunity to focus on the blockchain only.
Plus, I like that, even though it will be a close relationship, technically it will be a different company, hence a degree of decentralization. It might be a brother in law type deal but at least they will not be one.