From what I understand about the Tron integration, their wallet will be integrated into Steem Monsters. As far as Tron users go they won't know they're actually using Steem. In actuality they use Tron to pay for a Steem account in the background and buy/sell cards with Tron which are converted into Steem.
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That really is exciting. It makes it multi-platform but all the integration is on the back end. Of course, the more activity, the more STEEM is used.