'How to execute business' should be bar capitalism, or greed will be the deciding factor. I live without greed where art is concerned, except for when it definitely benefits the artist whose work I consume, and to an ok extent, the provider.
Spotify is still just a mass-marketing tool where the workers—i.e. the musicians—are used to promote the leaders of companies like Spotify.
That is one view. Spotify is also a platform that gives artists exposure, simply because so many users/listeners are using spotify. But, yeah, you dont have to use it as an artists, thats fine.
I disagree in saying Spotify gives artists exposure. Spotify is not exposing people to stuff based on what could provide them with stuff like happiness, what could make them explore new worlds, or what might whet their appetites in other ways, musically speaking; Spotify wants you to listen to what brings them the most money. That's it. Bottom limit. Believe me when I write that Spotify is a money-grabbing capitalistic company from top to bottom, in that sense. They don't want people to listen for joy. They want people to listen but mostly to stuff that makes Spotify the top dollar.
Again, it's important to know that Spotify is one of the companies that are trying to make songwriters earn less from royalties. That is saying everything.
In essence, they don't care about artists. To Spotify, artists are humans while they are vampires; what does that make their users?