Carry Protocol aims to build a blockchain platform to connect offline merchants with customers. Carry Protocol will digitalize customers purchase behavior and give incentives to customers sharing their information with offline local stores so that local stores can run their ads and promotions efficiently.
1. Idea
- Carry Protocol provides a platform for offline merchants to understand their customers and communicate with them through professional advertisers
- Give customers full control of their purchase history data and let them monetize their data with Carry Token.
- The local stores can issue their own token BT (Branded token) and use it to offer promotions like discount coupons to potential customers who are close to their business sites
2. Human
- Strong business executive teams with years of experience in Korea retail market (Spoqa company)
- Young open source developers with decent skills
- Advisors are experienced experts in management consulting from McKinsey
3. Token
- Total Supply: 10 Billion
- 40% to Token Sales, 25% to strategic partners (device providers, wallet service providers and other economy partners), 15% airdrop to merchants and consumers, 10% to devs team, 5% to advisors and 5% as reserve.
- Token will be used as a means of payment for: smart contract, issue BT and transactions fee (collected by advertisement service providers)
- Hard cap: 48,000 ETH, Softcap: 25,000 ETH
4. Roadmap
- Q2 2018: Smart Contract Protocol API
- Q1 2019: issue Wallet and POS
- Q2 2019: production of Wallet and POS
- Q1 2020: Ad Management System
5. Competitive Advantage
- A complete economy from software to hardware (digital Wallet physical POS)
- Bring crypto payment to real life
- Positive approach blockchain technology to real life project since Spoqua, the holding company of Carry Protocol project, has industry insights as well as big names strategic partners in the retail industry.
- Help physical stores and advertisers an effective tool to measure their promotion campaign and therefore they can compete with online stores.
- Backed by leading crypto funds like Hashed, Kenetic Capital, Signum Capital and XSQ
6. Community
- Carry Protocol has a large support community with 14K on twitter and 30K on telegram channel
- Admins on tele are very active and twitter channel are updated at high frequent rate. However, retweet rate is low.
- Facebook page is just launched and is not active.
7. Products
- Carry Protocol platform is the place where three different parties (Local stores, Consumers and Advertisers) will all benefits
- The team has not yet decided the base blockchain technology on which Carry will be built. However, the base blockchain should have following features:
High TPS
Low transaction cost and staking-based model
Immediate transaction
Web-assembly compatible
Recommendation
The Carry Protocol team has a very vision on their mission and their executive expertise also a plus to ensure the success of the project. The carry protocol project will likely be supported by a large community since it aims to provide bricks & mortars businesses a leverage against online business model.However, as the carry protocol has no base blockchain technology itself, it has to rely on other blockchain platform such as ICON, EOS etc on which there is not yet any big project like Carry Protocol running. So the risk is obvious.Another risk need to be addressed is the circulating of tokens from strategic partners program, this token amount imposes a token price depreciation risk. The team has not yet decided yet how they control this risk.The Project involves both hardware and software solution so it will be a long-term project in at least 2 years
Carry Protocol:
Website: https://carryprotocol.io/
Whitepaper: https://carryprotocol.io/static/docs/Carry_protocol-white_paper%28ENG%29.pdf?cachebust=56ce7d511bc65d0aee3d8ba2b2d5c876
Twitter: https://twitter.com/carryprotocol
Facebook: https://www.facebook.com/carryprotocol.io/
Telegram: https://t.me/carryprotocol
Author: Zakie
Bitcointalk URL: https://bitcointalk.org/index.php?action=profile;u=1317115
ETH address: 0x85222B43927F65d7B0169172463c4F60E9A00dFa