While this is surely innovative, I wish this was done by a car company that sells passenger cars in numbers like General Motors, Honda etc.
Anyway, the future of cryptocurrency lies in monetizing every form of incentive available. That is to say, any possible incentive in anything should have a cryptocurrency and a chance to earn it. Heck I should be able to earn cryptos by spying on my neighbour's dog or keeping an eye on who passes me while I sit outside a soda shop and drink soda lol, an incentive, that's how deep cryptos should penetrate lol.