In 1991, the Japanese real estate bubble suddenly collapsed after an unprecedented madness, and then fell into the lost two decades. Between 1955 and 1991, the prices of residential land in six major cities in Japan rose 211 times, and only one year fell.
91 years, the Japanese property prices began to plummet. When the year fell by 70%, but fell by 100% the previous year. The result is that the poor unemployed even rent, eat a problem
The Japanese property market bubble burst produced a series of serious consequences. Many Japanese have believed that they are middle class, but they are shocked when they see that Japan's poverty rate is as high as 15.7%.
After years of economic stagnation and the widening gap between rich and poor, Japan, the country, which has been advertised as an equal affluent, has finally faced the reality that Japan has a large number of poor people and its numbers are still rising.
Researchers estimate that since the early 1990s, real estate and stock market crash since the Japanese income in nearly 20 years time stagnation or even decline, the poverty rate has doubled.
1986 - 1990, the Japanese stock market property market soared, many people believe that the Japanese land prices will never fall, individual companies have speculation speculation, the results of housing prices in 1991 after the bubble burst, so far prices have not returned to historic highs.
In 1989, the highest peak of the bubble economy, the stone lions in front of the Ginza four-dwelling price, is per square meter (3.3 square meters) 120 million yen. Tokyo, another landmark - Tokyo Imperial Plaza, square below the price of a square mile of land, actually higher than the value of land in California as a whole.
Japan's average real estate price is 100 times that of the United States, Tokyo, Osaka, the price is New York, Chicago, several times. The Japanese bought the most representative building in New York Rockefeller Center and the most proud of the American industry Hollywood film company.
In order to chase high profits, the major Japanese banks will be the real estate as the best loan projects, to those who will not be responsive. Japan's thousands of financial companies and investment companies and other non-banking institutions regardless of policy constraints, among the real estate finance industry, directly or indirectly to the real estate loans, a total of up to 40 trillion yen
At that time, Japanese residents made money from the stock market to invest in the property market, from the property market to invest in the stock market to go. No matter from the market that is very easy to make money, a lot of people earn more money than a lifetime of work savings.
A land price in Tokyo is equivalent to land prices in the United States. Japan is immersed in a myth of land prices.
The Tokyo land to sell all the United States can buy, and then the United States land to the Americans to live.
In the Japanese newspaper at that time, such remarks can often be seen, and most of the Japanese to accept and take pride.
At present, most Chinese enterprises and individuals also believe that China's property prices will never fall, or at least 20 years, so the central enterprises daring to grab the king, the city middle class has more than two layers and more Floor, and now in the city of middle class in the popular with a bad idea:
Money should buy!
This concept is absolutely different in Europe and the United States, in East Asia is more likely to be accepted, but the 1997 Asian financial crisis, the acceptance has also been reduced.
In China, the future of this concept will inevitably change, need only a real estate bubble burst. What is needed, just time.
Bubble economy, Japanese nationals are to buy cars, color TV and air conditioners for life goals. In that era, the car is never had something, so we all have to have a car as the goal. And the car bought, the next goal is the floor.
At that time, to go abroad is also the dream of each young man. Everyone is working hard for this.
But the property market bubble burst, we have no desire to buy. JTB, a big travel agency in Japan, recently conducted a survey, and in the past 10 years, the number of young people aged 19-29 who had been overseas has fallen by 35%.
Similarly, the number of people studying abroad has also declined. Because when the frenzy was poured out of a pot of cold water, and then look back, we all feel material, the pursuit of vanity are nothingness.
Moreover, the car Ye Hao, go abroad Ye Hao, has been rare, has lost the attractiveness as a goal. The car is like the most common household appliances, it can not bring you any vanity.
You show off that you have a car, just like to show off your home like a refrigerator, others will think you are a fool.
Compared with the material desire of the year, the Japanese more pursuit of spiritual satisfaction and happiness of life, the pursuit of a personality of life. For example, in the occupation, construction workers, bakers, etc. These seemingly disdain in our work, as many young people dream career, because the values changed.
They feel that these jobs can achieve his greatest value. Although it can not earn a lot of money too rich life, but can meet the basic requirements of life, and get great spiritual satisfaction.
Now the Japanese are more personal pursuit of the liberation of the bubble economy, everyone put his life and the company linked together. From entering a company, would like to go all his life. The company closed down, do not know why they live, so many people commit suicide.
But now is not the same, the Japanese more hope to choose their favorite job, therefore, job-hopping phenomenon increased. The kind of corporate centrism in the bubble economy vanished, and the centrism became mainstream.
After the property market bubble economy burst, the Japanese state of mind into another stage. The kind of impetuous, comparisons but the very tired of the attitude of life disappeared, people are more concerned about their actual needs, the pursuit of a more happy life.
Every bubble collapses the same way - when there's no one left to buy :)
Very good analysis. I think japan's future will be brighter due to technological innovations and cultural merging with the west.
Japanese people just refuse to consume due to the post-bubble trauma, even negative interest rate did little on encouraging them to buy things.
Hope the 2020 Tokyo Olympics can let Japan turn around from the long slump
until we start to have an open conversation about want, need and greed we will maintain this as a global problem.
The reason that Japan could not recover after the collapse of its real estate bubble is that it lost about 10 years, during which emerging economies like Korea, China and India raised. Japan could not comptete billions of labor force and lost its comparative advantage, and gradually lost its industrial advantage.
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