Perhaps if someone can really set this up it will go somewhere, but there have been a few charity suggestions/posts/etcetera and even though the verbal support has been there, the funding hasn't done very much even though there are a handful of posts that would have taken care of some of these campaigns.
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We're still here in early days and the lack of news articles that are actually being upvoted would currently make any donations not substantial enough, but that could change when the website picks up. Do you have any suggestion of how we could make this a thing as Steemit continues to grow? I've just edited and think a hashtag like #changethenews would be more appropriate as a marker.
My only idea right now would be to submit news stories myself (and perhaps get some other members involved) with a link and explanation at the bottom to what #changethenews means and hope it catches on.
All I can suggest is, as you said, just make the right posts and the people that share the vision need to rally together and vote each other up. This experiment is technically only a couple of weeks old so we'll see how it goes in general. I like the #changethenews tag!